It was while I was talking to Jon of Fresh Fabrications that it all started to make sense. I’d been at Spin Ldn for a couple of hours by that point, and in my wanderings had noted that – compared to last year – there was little in the way of cycle fashion on display. Hold on, I thought. I thought this show was meant to be about cycling and looking good while doing so. Where’s the style?
And then Jon said something that made me look at the show afresh. I’d just confessed that the main reason why I’d like a custom bike – not that I can afford one – is so that I could have a bike that looked exactly how I wanted it to look. Rather than turning away in horror at my shallowness, Jon agreed with me. Looks are important, he said. Just like people dress a certain way to express themselves, people want a bike that says something about who they are.
And that’s when it hit me. Of course – it’s all about the bike. Continue reading