Spin Ldn – 28-30 March 2014

Spin Ldn - in the heart of Brick Lane

Spin Ldn – in the heart of Brick Lane

It was while I was talking to Jon of Fresh Fabrications that it all started to make sense. I’d been at Spin Ldn for a couple of hours by that point, and in my wanderings had noted that – compared to last year – there was little in the way of cycle fashion on display. Hold on, I thought. I thought this show was meant to be about cycling and looking good while doing so. Where’s the style?

And then Jon said something that made me look at the show afresh. I’d just confessed that the main reason why I’d like a custom bike – not that I can afford one – is so that I could have a bike that looked exactly how I wanted it to look. Rather than turning away in horror at my shallowness, Jon agreed with me. Looks are important, he said. Just like people dress a certain way to express themselves, people want a bike that says something about who they are.

And that’s when it hit me. Of course – it’s all about the bike. Continue reading

Advertisements

Spin London – 3-5 May 2013

And the award for blingiest bike goes to...

And the award for blingiest bike goes to…

“And you know what’s so amazing? There’s no Lycra anywhere!”

Indeed there wasn’t. If cycling is to be – to quote Boris – ‘de-Lycrafied’ – then the Spin London show was a big step in the right direction.

This three-day show, held over the bank holiday weekend, was billed as the world’s first urban focused bicycle show. Combining bikes, fashion, art, music, film and more bikes, it was about cycling as means of getting around the city – and looking good while doing so.

Even the location of the event spoke volumes: no soulless corporate exhibition halls here. Instead it was held in the Truman Brewery, in the heart of east London’s Brick Lane. Amid hipster crowds out enjoying the area’s buzzing mix of markets stalls, vintage shops, cafes, bars and curry houses, the show blended right into its surroundings (literally – I walked past the entrance twice before I finally spotted it). Continue reading