“And you know what’s so amazing? There’s no Lycra anywhere!”
Indeed there wasn’t. If cycling is to be – to quote Boris – ‘de-Lycrafied’ – then the Spin London show was a big step in the right direction.
This three-day show, held over the bank holiday weekend, was billed as the world’s first urban focused bicycle show. Combining bikes, fashion, art, music, film and more bikes, it was about cycling as means of getting around the city – and looking good while doing so.
Even the location of the event spoke volumes: no soulless corporate exhibition halls here. Instead it was held in the Truman Brewery, in the heart of east London’s Brick Lane. Amid hipster crowds out enjoying the area’s buzzing mix of markets stalls, vintage shops, cafes, bars and curry houses, the show blended right into its surroundings (literally – I walked past the entrance twice before I finally spotted it). Continue reading